Designer bags are like beautiful lies, everyone thinks the piece she owns is perfect, one of a kind, wonderful like a fairy tale. It is well-made, able to stand trial, and wrapped in sweet promotional slogans; yet it all begins from a lie. A Louis Vuitton bag takes only three hours to make, but it’s sold for a 13x profit.

Just like love.

Of course, to women, it is always worthwhile to own a designer bag, because every bag has a logo that draws attention. We tell ourselves it’s not because of the logo that we buy the bag, the bag comes from a brand with a rich history, it is high quality and multi-functional, etc etc. But in the end, we want that authentic Chanel/Gucci/Fendi logo; we are paying for the pride, the way other women turn their heads to look when we walk past, the way strangers whisper to each other wondering if it is real or not.

Just as every woman wants a handsome significant other, because when she walks on the street holding his hand, she wants the jealous glances and the naked desires to steam from the eyes of others; she wants to declare to the world that she is capable of taking ownership of someone beautiful, as if that raises her own value and worth.

Women are insecure. Is there actually a woman in this world who truly believes that she is beautiful? We read everywhere that as a member of the female gender, we should love ourselves, no matter how we look or how we are shaped. But in our hearts, can we say without a doubt that we are absolutely beautiful, gorgeous, amazing in our own way? I sure can’t. I’m often thwarted by images of thin, pretty women in movies, on TV, in ads, even in real life. I often feel that I don’t measure up to my society’s standards.

(please excuse my following bluntness) We all have our insecurities: ugly girls wish to be beautiful, fat girls wish to be thin, short girls wish to be tall; and in that exact same universe, tall girls want to lose a couple inches, thin girls wish they have some meat on their bones, beautiful girls wish to be more average looking so sleazy guys would stop hitting on them. Everyone has insecurities, Everyone.

This is why women love designer brands, because they are surreal, perfect, and symbolically lasts forever. They are things we imagine, dream about, wish for; they fill those insecurities with satisfaction and content.

Again, just like love.

When we are in love, everything is wonderful. The sun shines brighter, the sky is bluer, the crickets chirp in the most rhythmic pattern. Love is what makes the world go around, it fills our deepest insecurities, because to the him in our hearts, we are not too fat or too thin or not pretty enough; we are perfect. I dare say that every girl, once upon a time, believed in this definition of love. She also believed that love would last forever, until a boy comes along, steals her heart, and smashes it to pieces.

At that point, everything is broken, just like when the stitching of a designer bag unexpectedly falls apart. The magic is suddenly undone, and we realize that this bag is not all that special, it’s not the most well-made or the most functional. It was only precious because we were tricked into believing it is worthwhile. There is no happy ending because even in the beginning, it was just a lie.

Yes, designer bag is a lie. Love is a lie. But I have not yet had a broken bag or a broken heart, so I choose to believe in the lie.